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Plan Campsite Profits Course
Quiz: Plan Campsite Profits
Quiz: Plan Campsite Profits
Plan Campsite Profits
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What's the total annual spend on all UK campsites?
£564 Million
£5.3 Billion
£5 Million
Correct ✅
Wrong ❌
How common is WIFI on small sites (1-5 pitches)?
38% have WiFi
3% have WiFi
13% have WiFi
Correct ✅
Wrong ❌
How common is a laundry on larger sites (5+ pitches)?
Most have laundries
Few have laundries
Almost always have a laundry
Correct ✅
Wrong ❌
How common are on-site activities generally across ALL sites?
12% of sites offered NO on-site activities
39% of sites offered NO on-site activities
On-site activities are extremely rare
Correct ✅
Wrong ❌
How common are on-site activities across VERY SMALL (1-5 pitches) sites?
5% of VERY SMALL sites offered on-site activities
20% of VERY SMALL sites offered on-site activities
51% of VERY SMALL sites offered on-site activities
Correct ✅
Wrong ❌
What is the MOST POPULAR local activity enjoyed by campers?
Cycling/walking routes
Fishing
Golf
Correct ✅
Wrong ❌
What percentage of parks open all year round?
22% of parks open all year round
42% of parks open all year round
10% of parks open all year round
Correct ✅
Wrong ❌
What is the average campsite occupancy rate in March?
20%
30%
80%
Correct ✅
Wrong ❌
What is the average campsite occupancy rate in August?
70%
50%
5%
Correct ✅
Wrong ❌
What's the average employee count for a very small site (1-5 pitches)?
5
4
0
Correct ✅
Wrong ❌
What's the MOST POPULAR length of stay (in nights) across ALL sites?
7 nights (75%)
1 night (50%)
3 nights (23%)
Correct ✅
Wrong ❌
What are the two MOST POPULAR months (by bookings) overall?
May and August
June and July
March and April
Correct ✅
Wrong ❌
What's the TOP REASON to stay at a campsite?
Camping club membership (90%)
Visiting the area (30%)
Festival (75%)
Correct ✅
Wrong ❌
What's the most common motive for owners entering the business?
Love the outdoors
Want a change of scene
Their parents ran a campsite
Correct ✅
Wrong ❌
When does the working day usually START & FINISH for a campsite owner?
Begin around 6am and finish after midnight (on call 24hrs)
Begin no later earlier than 8am and finish at 5pm
It's only a couple of hours work per day
Correct ✅
Wrong ❌
What are the priority operational tasks?
Cleaning after departure & arrival preparation
Speaking with guests & taking bookings
Security & maintenance
Correct ✅
Wrong ❌
What is working capital?
Money owned staff that didn't get paid
Money needed to run your business, before it turns a profit.
A loan
Correct ✅
Wrong ❌
Why is working capital important?
It gives you a buffer against any emergencies
It's like a second overdraft
It covers your running costs whilst your campsite builds sufficient revenue
Correct ✅
Wrong ❌
Estimate a conservative campsite net profit margin:
2%
37%
£35,000 per year
Correct ✅
Wrong ❌
What are pitch nights?
Total available bookable nights across all pitches on your campsite
Pitches that can be booked for 1 night only
Number of nights booked by customers to date
Correct ✅
Wrong ❌
What are winter storage pitches?
Pitches that you use to store equipment through winter
Pitches tenants use to store their caravans over winter
Like an outdoor stockroom
Correct ✅
Wrong ❌
What proportion of guests bring pets, on average?
35% (usually a dog)
20% (usually a dog)
12% (cats or dogs)
Correct ✅
Wrong ❌
What's the best way of finding campsites for sale in the UK?
Rightmove
Search Google
Find the specialist campsite brokers
Correct ✅
Wrong ❌
Which is a method for estimating the value of a campsite business?
Estimated Business Value = NET OPERATING INCOME divided by CAPITALISATION RATE
Estimated Business Value = NET OPERATING INCOME multiplied by BoE INTEREST RATE
Estimated Business Value = NO. OF PITCHES multiplies by 1000
Correct ✅
Wrong ❌
A software for finding common Google search phrases typed by campsite guests?
Google Search Phrase
Ahrefs
Reference Bar
Correct ✅
Wrong ❌
A software used for estimating the web traffic of a website you don't own...
Ubersuggest
Keyword Suggester
Google
Correct ✅
Wrong ❌
What's an alternative to Google for generating targeted visitors to your website?
SEO
Flyer distribution
PR mention from another website that is popular with your potential guests
Correct ✅
Wrong ❌
What's the Billboard Effect?
A way of generating bookings from local billboards
A consumer behaviour theory supporting an idea that website bookings increase when hospitality businesses register their websites with online travel agencies
A strategy for generating last minute bookings
Correct ✅
Wrong ❌
Which three marketing tools are the used for retaining custom?
CRM, Email Marketing & Social Media
TikTok, TripAdvisor & TrustPilot
Website, iPhone & Accounting Software
Correct ✅
Wrong ❌
What is cash flow?
The flow of money that makes up your profit
When your business makes more than it spends
The net balance of cash moving into and out of a business at a specific point in time
Correct ✅
Wrong ❌
What is an income statement?
An accounting statement showing the resulting balance that remains when all of a business’s operating expenses are subtracted from its revenues
A forecast of income which you hope your business will make
An official tax document
Correct ✅
Wrong ❌
What is an asset?
Something that improves the reputation of your campsite
Physical equipment
A resource with economic value that an individual, corporation, or country owns or controls with the expectation that it will provide a future benefit
Correct ✅
Wrong ❌
What is a liability?
Something that makes your campsite look bad in the public domain
An obligation of a company that results in the company’s future sacrifices of economic benefits to other entities or businesses
A dangerous piece of equipment
Correct ✅
Wrong ❌
What's the relation between break-even and profit?
Break-even is settling for as little profit as you can
Break-even is the point at which income and expenses balance, profit is where income exceeds outgoings
Break-even is always half you actual profit
Correct ✅
Wrong ❌
What is a useful project scheduling software?
Gantt Chart
Pivot Table
Gnat Chart
Correct ✅
Wrong ❌
What is Benefit Cost Ratio used for?
Guiding whether an investor should invest in a project or not
Planning to cost of business benefits
Balancing of profit against expenses in accounting
Correct ✅
Wrong ❌
What is net present value?
The value of today's money at a time in the future discounted by a certain percentage
How much net profit you made today
The value of your business at present minus costs of investment
Correct ✅
Wrong ❌
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